Introduction to Digital Marketing

Hello and thank you for reading our first Blog Post.  This blog is dedicated to digital marketing and related topics.  Since digital marketing can cover a wide range of platforms, strategies and techniques this blog will be diverse in nature.

Why do you need to know about Digital Marketing?  A strong digital marketing strategy for your business can lead to increased brand awareness, website traffic, higher conversion rates, and increased sales.

To get things started, I will introduce some of the different concepts related to digital marketing in order provide some context for future blog articles.

Digital Marketing: This is a broad term that covers marketing via websites, mobile, television, social media and more.

SEM - Search Engine Marketing: This can include Pay Per Click advertising such as Google Adwords, Keyword Research, and organic SEO.

SEO - Search Engine Optimization: A technique of optimizing a website for maximum exposure and traffic from a search engine.  This can include adding keywords, meta tags, relevant content and utilizing appropriate images.

Website Analytics: The collection, measurement, analysis and reporting of website traffic data for purposes of understanding and optimizing future website development.

Social Media: An online platform where users can share content (images, videos and text) as well as see content posted by other users.  Interaction between users drives engagement on the platform, and increases frequency of visits.

Future topics covered in this blog include search engine strategy, search engine optimization, search engine marketing, website analytics and metrics.  So check back often to learn more about these topics, and how you can use digital marketing to grow your business!

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